Saturday evening Atleticom We Run Rome By Night: "A new event is born, let's do experiential tourism"

ROME – “I love to say this Atleticom We Run Rome By Night it is a new beginning, a new opportunity that the Covid19 pandemic has left us”, Words of Camillo Franchi Scarsellimanaging director of Atleticom, at the head of the event to be held this Saturday evening June 18 in Rome.

A competitive road race on the distance of 10Km and non-competitive on distances of 10 and 6Km which will allow athletes to cross some of the most beautiful and fascinating places in the capital: piazza Venezia, via del Corso, piazza di Spagna, piazza del Popolo, the Pincio, villa Borghese, via Veneto, and precisely via dei Fori Imperiali and the Colosseum.

Not a Special Edition of recovery after the failure to see each other the event was canceled by the authorities citizens for health security reasons due to the pandemic that was still raging in our lives. It happened the evening before the race scheduled as always on December 31st, but the organizers have already turned the page: “It will be something that will most likely remain in the next few years, we will do two Atleticom We Run Rome, June and 31 Decembercontinues Franchi Scarselli.

There are two big news in an event that we already know and very similar to the one organized on the afternoon of December 31 every year. The departure and arrival for the first time will be from the Imperial Forums, a unique location in the world with the evocative and unforgettable image of the Colosseum as a frame behind the participants and the race will be ‘by night’, starting at 9.30 pm of an evening that will officially open the summer. If the last year’s version has a more competitive vocation, this Atleticom We Run Rome at night will be even more open to everyone, athletes of national importance but also families, young people, enthusiasts and tourists. A wonderful sport festival dedicated to the city of Rome “.

An edition that is proving to be very successful, the ‘by night’ idea was liked, but the participatory numerical result is not accidental: “I’m a bit superstitious and I admit that in the whole last week I prefer not to look at the subscriber counter. We were close last week to 7 thousand people, a result also due to the many contacts, contracts and agreements we have made with tourist accommodation facilities. We have collaborated strongly with large hotel chains in the city of Rome, they embraced the project, they joined the team with us. Rome is a tourist city and we produce experiential tourism, we give an opportunity to experience a different and active Rome for one evening to the visitors of the city, whether Italian or foreign “.

#Saturday #evening #Atleticom #Run #Rome #Night #event #born #lets #experiential #tourism

Leave a Reply

Your email address will not be published.