Tuesday 14 June 2022 – In via Giovanni Sammartini 31 in Milan, on Saturday 18 June, from 3 to 8 pm, the new Spazio Sammartini 31 will be inaugurated by Oakley: a new basketball court completely redeveloped to serve the city and the citizens of Milan. To celebrate this rebirth, Oakley will celebrate with an inclusive basketball-themed event, which will involve spectators and lovers of the sport firsthand with prize competitions, street dance performances, dunk shows and much more.
The redevelopment project aims to celebrate sport as the purest expression of values such as respect, team and the most sincere passion for sport, in the pursuit of physical and mental well-being. Oakley has always proposed sport as a universal language that brings people together, breaks down all cultural barriers and allows everyone to fully express their true self: Be Who You Are. Oakley’s is an invitation to express your identity in a free and authentic way, and is aimed at everyone: from professional athletes to weekend joggers.
With the help of Oakley, Spazio Sammartini 31 aims to become a place where you can celebrate the link between sport and the city of Milan together with its community, which the brand also concretely pays homage to through the partnership with Olimpia’s red shoes. Milan, the cornerstone of Italian basketball.
“We truly believe in the transformative power of sport. Sport can relieve, unite, heal and transform. We are excited about the opportunity to revive Spazio Sammartini 31, “he said Gaius Amato, Oakley Global Brand Director. “For Oakley, this is more than just a sports facility: it is our way of thanking the Milanese community and giving space to a better lifestyle to ultimately also have a better city.”
The aim of the redevelopment is to make the spaces more enjoyable by the community and to promote cohesion between individuals and groups. The basketball court will be enhanced, becoming an aggregation center, sporting and otherwise, of the area, as well as a stage for sporting and cultural activities. The quality of life of the residents will also benefit, as the garden will be converted into a socializing place for young and old, thanks to new infrastructures dedicated to families, children and the elderly.
According to Rossana Loperfido, Country Manager Wholesale Italy: “The commitment made to the city of Milan will be continuous and will last over the long term. It is our intention to continue maintenance work and infrastructure improvements beyond the inauguration on June 18, a promise to the local community that we are committed to keeping. ”
All this will be achieved through a structural intervention plan that includes redevelopment and maintenance of the playground and adjacent areas, in addition to the renewal of the existing infrastructures. In fact, the following are planned: the extraordinary maintenance of the flooring, the replacement of baskets, the creation of green spaces and islands for separate waste collection. Particular attention will be paid to safety in the field: the benches will be repositioned and the light poles will have protection.
The inauguration on June 18 will be open to the public, who will be the protagonist of the project by taking part in prize competitions and DJ sets, in a celebration of the purest spirit of Oakley and the city of Milan.
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