ROME – He’s always there, Cristiano Ronaldo, at the top of the ranking of the most social players. The Manchester United and Portuguese national team star is ahead of Lionel Messi, followed by Neymar in turn. A record without history for the former Juve, given that the two on the podium were both more than doubled by the champion from Madeira.
The ranking of interactions
This is what emerges from the continuous monitoring of Talkwalker, a multinational specialized in Social and Consumer Intelligence: according to their data, Cristiano Ronaldo in this last football season (survey period: 15 August 2021 – 30 May 2022) has totaled 1.9 billion social interactions worldwide, while Lionel Messi stopped 737 million, ahead of Neymar’s 613 million. As for Serie A, the footballer most social of the last season was Paulo Dybala of Juve, who occupies the 8th position in the general classification with 98 million total social interactions. Following is the Milan player, champion of Italy, Zlatan Ibrahimovic, who follows him close behind in 9th place with 89 million. To find the first Italian you have to go down to 50th place, occupied by Federico Chiesa with 23 million. Further behind other blues such as Gianluigi Donnarumma 61st (19.2 million), Leonardo Bonucci 63rd (19 million) and Giorgio Chiellini 83rd (14.5 million).
Ancelotti the most social coach
The findings also show that Carlo Ancelotti, Real Madrid coach and new European champion, is the most social coach of the season, with over 19 million social interactions worldwide. In second place Steven Gerrard, Aston Villa coach with 4.4 million and on the third step of the podium is Antonio Conte, Tottenham coach, with 3.7 million: “Ancelotti’s social dominance is overwhelming – underlines Stefano Russo of Talkwalker – not even the second and third place coaches manage to come close to his exploit. But net of the big names, the real surprises are the outsiders like Andriy Shevchenko who with Genoa (even if only for a few games, ed), even if relegated to Serie B, is positioned in 5th place with over 800 thousand social interactions and Davide Nicola, coach of Salernitana, in 7th place with just over 315 thousand social interactions“.
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